Digital Marketing
Marketing the products on digital platforms, like smartphones, computers etc, through channels like, social media, advertising, you tube, google etc is called Digital Marketing. It helps in reaching the suitable audience, and increase the sales of the product, which in turn promotes the brand name, builds trust and increases the awareness.
Reach
A large crowd is covered through this marketing, for a specific location irrespective of the audience interests.
Targeting
We can consider this maraketing follows a Non-targeted approach while advertising for their brand, it is solely dependent on luck.
Measurement
Meassuring the conversion is almost painful and approximate in this marketing,which in turn leaves a little room for improvement.
Engagement
This marketing can also be termed as one- way monologue, where the customer is unable to a their feedback and comments. the relationship quote is next to none.
Reach
As we are here talking about the digital space, the reach is infinite, global. one can make their brand recognised oversees while sitting in their rooms.
Targeting
A high-level targeting method is enforced, which is extremely intent based, using accurate demographics like age, gender, location etc
Measurement
We can actually keep track of the advertisement, where we lacked and where we actually scored big, which in turn helps in using a better approach for next time.
Engagement
The relationship quote for this marketing can be labelled as "engaged", with the help of the smartphones user are the real boss, causing a single review to turn the verdict of the product